Beauty & all things Beautiful

with the founders of

MōMI SKIN

YOUR STORY~So you are both dentists!! How did you end up in skincare?

Jayati and I (Sonalee) are dentists. Pediatric dentist and orthodontist respectively. We are partners at work, best friends, and now co- founders of MōMI Skincare. We have always had a passion for skincare and wanted to formulate a line for ourselves and all of the busy women out there who don’t time for a multiple step skincare routine - hence the multitasking aspect of our serums. We wanted to create something easy, highly effective and easy to use ~
Our professional journey began an impressive 12 years ago when we first crossed paths in the same dental practice, forming a friendship that has continued throughout the years. What sets our collaboration apart is our shared passion for skincare, which led us to embark on a remarkable research endeavor seven years ago. Together, we delved into the expansive world of skincare products, tirelessly exploring offerings from various companies and price points. Our mutual commitment to finding effective solutions brought us on a quest to unearth skincare that truly works, and our dedication to this mission has since become the driving force behind our enduring partnership in the realm of beauty and wellness.

YOUR BRAND ~MōMI Skin
Our exploration into Ayurvedic ingredients, deeply rooted in our families' generations-old traditions for hair and skin health were integrated into our daily routines. Fueled by the knowledge passed down through our families, we felt a profound connection to these time-honored remedies and were inspired to share their benefits with the world. Thus, our quest to incorporate these cherished Ayurvedic ingredients into our daily skincare rituals began, marking the start of a transformative journey toward creating a unique skincare line.
In crafting our skincare products, we embarked on a comprehensive research journey, seamlessly merging ancient wisdom of Ayurveda with modern Western ingredients to deliver optimal skincare solutions. We dedicated extensive time and effort to delve into the rich tradition of Ayurvedic botanicals, uncovering their holistic benefits for skin health. We then harmoniously integrated these timeless tested remedies with cutting edge Western skincare innovations, meticulously formulating products that harness the best of both worlds. The result is a skincare line that not only promotes natural radiance, but also showcases the fusion of ancient wisdom and contemporary science, ensuring our customers experience the utmost in skincare efficacy and well-being.

AYURVEDA & BUKUCHIOL~
We are both of East Indian descent and have formulated our products with Ayurvedic elements such as Bakuchiol and Western scientifically proven ingredients.
Our journey to create innovative skincare products led us to partner with a renowned cosmetics lab that shared our vision and passion. Armed with the knowledge from our extensive research, we were resolute about the ingredients we wanted to incorporate into our formulations. Among our priorities was Bakuchiol, a remarkable natural ingredient traditionally grown in South East Asia, known for its skincare benefits. Collaborating closely with our lab, we were able to source and integrate this powerful component into our serums, achieving a harmonious blend of science and nature that exemplifies our commitment to effective and mindful skincare.

MULTITASKING skincare ~
We have 2 products as of now - but plan to expand the line in the near future. Our Vitamin C Serum with Bakuchiol contains THD Ascorbate which is a type of vitamin C that does not oxidize when exposed to air like other vitamin C serums and it is 50x more effective. We have added Ferulic Acid and Vitamin E to boost the antioxidant properties of this serum and Hyaluronic Acid to help with plumping and moisturizing of the skin. The final addition of Bakuchiol is there to help with fine lines and wrinkles. Our serum’s main purpose is to help with hyperpigmentation, but also has the most amazing brightening effect.
Our retinol serum contains Retinol GS50, Hyaluronic Acid and Bakuchiol. This combination of Eastern and Western ingredients helps lessen/prevent the irritation seen with regular Retinol products. The Serum also multitasks and reduces the addition of extra serums such as Hyaluronic acid. With our busy lives and demanding schedules in mind, we were driven to create multitasking skincare products that simplify the daily routine. Recognizing the need for efficiency and convenience, we aimed to design formulations that deliver multiple benefits in a single step. Our commitment to multitasking products stemmed from a desire to provide individuals with an easy-to-maintain skincare regimen, allowing them to achieve optimal results without sacrificing precious time in their hectic lives. We believe that self-care should be accessible and effortless, even in the midst of a bustling daily schedule.

SACRED RITUALS~
Sonalee : As a child, my mom would prepare a special body scrub for me using a blend of chickpea flour, turmeric, and yogurt. I vividly recall the distinct aroma of this concoction, and I continue to use it in my wellness practice today, This tradition has been passed down through generations in Indian families, and it truly stands the test of time. It’s natural ingredients offer both a delightful sensory experience and effective skincare benefits.
Jayati: As long as I can remember, hair oiling was a weekly ritual of self care that was essential and incorporated into our weekend activities. The oil was typically an organic coconut oil with added rosemary, curry leaves, and fenugreek seeds boiled, then cooled and prepared for application. It is still something that I continue to find comfort in and often experiment with different oils and herbs. It signifies an end of a week and a refreshing start to the next. The other treatment I remember indulging in is a sandalwood face mask that I found very effective for my acne prone skin. These ancient practices left me feeling connected to my past and excited about the potential benefits to my skin and hair.
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WELLNESS & TRADITION~
We are both of Indian descent, but have lived in the United States for all of our lives. We consider ourselves a “blend” of two beautiful cultures and believe our skincare line represents that as well.
Our skincare products are predominantly comprised of Western scientifically proven ingredients with an infusion of Ayurvedic botanicals. As we've grown older, we're increasingly incorporating Ayurvedic traditions into our daily routines. This shift represents a conscious effort to embrace Eastern wisdom and holistic approaches to wellness, recognizing the timeless benefits these ingredients offer for our skin and overall well-being. It's a step towards a more balanced and harmonious lifestyle that combines the best of both worlds.

CURRENTLY DAYDREAMING~Spa life
Sonalee - I'm thrilled to share that I'll soon be embarking on a journey to an Ayurvedic spa in the serene landscapes of Kerala, South India. My main purpose is to experience the rejuvenating and deeply relaxing Shirodhara treatment, which promises to provide a profound sense of tranquility and balance for both my mind and body.
Jayati- I have experienced many ayurvedic massages, shirodhara treatments and aromatherapy in a spa setting. The central idea of these treatments is always the same. the mind, body and the soul are connected and treating all three is really the ultimate beauty regimen that gives us a noticeable effect. MoMI products, though relatively new to the market, have quickly garnered recognition for their effectiveness and commitment to holistic skincare. While our offerings have found a home in many skincare routines, they have not yet been introduced into spa settings. We're excited about the potential for our products to enhance spa experiences in the future, aligning perfectly with the ethos of relaxation, wellness, and natural beauty that spas exemplify.

INSPIRED BY~
Sonalee - I love Diipa Khosla - she is a model, fashion and beauty influencer and now a brand owner. I admire her style and her global entrepreneurship.
Jayati- I love Jessica Alba. She is a woman with a career, family and brand that is respected and loved by so many around the world. I feel that I can relate to her in so many ways. I love her effortless beauty and the fact that her brand came out of wanting to create a better life for her and her growing family. In a lot of ways, that is how our brand came into existence. We wanted to curate the ingredients and create products we could be proud of.

MORNINGS LIKE THESE ~
Sonalee ~My morning routine begins with a dedication to wellness and vitality. I kickstart my day with either yoga or Pilates, which not only stretches my body for enhanced flexibility but also promotes better circulation, setting a positive tone for the day ahead. Post-workout, I indulge in a warm cup of ginger tea, its invigorating properties awakening my senses. A quick, refreshing shower is followed by the essentials of my skincare routine, starting with MoMI's Vitamin C serum to nourish and protect my skin, followed by a moisturizer and SPF to shield against environmental stressors. I prefer minimal makeup, and I'm ready to face the day.
Jayati~My day begins with meditation and breathing exercises, which have become a necessity to combat my stressful and busy life. After meditation, I sit down with a cup of tea and a biscotti while reading something related to work. Next is always my skincare routine starting with MoMi vitamin C serum, followed by a moisturizer/ facial oil and an SPF. I am a big believer in variety and flexibility and often change parts of my routine depending on the season, needs of my body, mind and soul.

WISDOM, WELLNESS & VISION~
Sonalee - In keeping with the cherished tradition passed down by my mother, I wholeheartedly embrace the art of cooking with fresh vegetables and harnessing the incredible healing properties of Ayurvedic herbs and botanicals. These time-honored practices not only infuse my culinary creations with vibrant flavors but also ensure that every meal is a nourishing and holistic experience. It's a beautiful legacy that I carry forward, weaving the wisdom of the past into my daily culinary endeavors, fostering not just delicious dishes but also a profound connection to my roots and well-being.
To embark on the journey of starting a brand and successfully pivot, having your own story as a wellspring of inspiration is paramount. Your personal narrative not only fuels your passion but also provides a unique perspective and authenticity that resonates with your audience. It serves as the foundation upon which you build your brand's identity, values, and mission. Your story becomes the emotional connection that sets you apart in a competitive market, allowing you to convey purpose and meaning to your customers. In essence, it's the heartbeat of your brand, driving innovation, resilience, and the unwavering commitment to realizing your vision
Jayati- One of the biggest lessons passed down in my family associated with well being is gut health. A healthy gut is the source of health and beauty. Eating a diverse diet with fresh vegetables, the timing of your meals, and the combination of foods eaten together is the ultimate root of beauty and eventually slows down the aging process. Busy lives are not always conducive to following this plan, but when I can, I immediately see a shift in how I look and feel.