SAHARA ROSE SKINCARE
BEAUTY AND ALL THINGS BEAUTIFUL
with founder Ikram Elharti
SAHARA ROSE SKINCARE
sahara rose~
FOUNDER ~Ikram Elharti
INSPIRATION ~Can you share the inspiration behind starting SAHARA ROSE?
Growing up in the Mediterranean, I was surrounded by women who cherished self-care rituals. Watching my Moroccan grandmother and her friends indulge in lush products at the local bathhouse left a lasting impression on me. Later, as a new mother struggling with dehydrated-stressed skin, I realized the importance of self-care amidst life's demands. Witnessing the same struggle in other women inspired me to create SAHARA ROSE, a brand that offers luxurious skincare experiences rooted in Mediterranean wellness.
THE BRAND ~What sets SAHARA ROSE apart as a brand, and what values do you prioritize in your business model?
SAHARA ROSE is dedicated to providing skincare for the senses – products that are not only effective but also uplifting to use. We prioritize quality, sustainability, and performance in every aspect of our business. From sourcing precious ingredients to crafting luxurious packaging, our goal is to deliver sensual products that nurture healthy, radiant skin and inspire overall wellbeing.
BEAUTY RITUALS/SECRETS ~
Can you share any beauty rituals or secrets passed down from your Moroccan heritage that inspire SAHARA ROSE's formulations?
SAHARA ROSE draws inspiration from ancient Mediterranean beauty rituals, blending modern science with age-old traditions such as the ritual of Hammam.
Hammam is a holistic ritual, cleansing and rejuvenating both body and promoting overall wellbeing. Additionally, SAHARA ROSE embraces the philosophy of slow beauty, emphasizing the importance of pausing to take time for oneself. Ingredients like rose petals, prickly pear seed oil, Rhassoul Clay, and Argan oil, cherished for centuries in Moroccan heritage, form the foundation of our formulations. We complement these traditional ingredients with clinically proven cutting-edge science ingredients to ensure the efficacy and potency of our products. Our goal is to create a harmonious blend of tradition and innovation that delivers visible results while providing a luxurious sensory experience.
HERO PRODUCTS~
One of our hero products at SAHARA ROSE is the Divine Beauty Serum. Crafted with a blend of nourishing ingredients like prickly pear seed oil, Argan oil, and enhanced with 1% Bakuchiol, this serum deeply hydrates the skin while promoting radiance and vitality. Its lightweight texture and luxurious uplifting scent make it a favorite among our customers, encapsulating the essence of Sahara Rose's skincare philosophy. Additionally, our Sumptuous Plumping Cream is another beloved product. Bursting with 33% rose water and enriched with ingredients like ceramides, it's a heaven-sent solution for dry, dehydrated, and mature skin. These hero products embody our commitment to quality and efficacy, providing visible results while indulging the senses.
SCIENCE & SOURCING~
How do you ensure the quality and efficacy of Sahara Rose's formulations, from sourcing ingredients to product development?
We prioritize quality and sustainability in every step of our process. Our ingredients are carefully sourced from trusted suppliers, and our formulations are developed in collaboration with industry experts. Each product undergoes rigorous testing to ensure both safety and efficacy. Moreover, our products are manufactured in our own GMP compliant licensed facility in the state of Florida. This ensures that every aspect of production adheres to the highest standards of quality and cleanliness, resulting in a collection of skincare treasures that deliver visible results.
MOMENTS LIKE THESE ~
Are there any standout moments in your journey with Sahara Rose that you'd like to share?
Launching Sahara Rose has been a series of memorable moments, from seeing our products come to life to hearing feedback from our customers. Every milestone reached reaffirms our commitment to providing women with moments of pure indulgence and radiant, healthy skin. When our products win respected awards like the Beauty Shortlist award, it's such a proud moment for our team. Moreover, every time we receive a review from our customers about how our products changed not only their skin but also added to their wellbeing, it's an immensely gratifying experience. These moments of recognition and appreciation fuel our passion and drive to continue creating skincare treasures that uplift and inspire.
SHOUT OUT~ Are there any brands or founders in the wellness and beauty world who you admire and draw inspiration from?
I hold immense admiration for all indie brand founders, who share our values of wellness, sustainability, and ethical practices. I recognize the incredible dedication and resilience it takes to thrive as an indie beauty brand in today's competitive market. Each founder's journey is unique, and I especially admire those who have persevered and remained open despite the challenges they face. It's a testament to their passion and unwavering commitment to their craft.
WORDS OF WISDOM~ Is there a particular mantra or piece of advice that guides you in both your personal and professional life?
Timing is everything – trust in the journey and embrace the concept of perfect timing. Sometimes, life directs us in unexpected ways. The key is to never lose faith, keep striving for improvement, and always give your best effort. Remember, the market has a way of filtering what truly shines. Stay resilient, stay focused, and never give up.
WELLNESS ~ Is there a treatment you recommend that aligns with SAHARA ROSE's philosophy?
For wellness aligned with SAHARA ROSE, indulge in Hammam. You can explore prestigious hotel Hammams in the US and UK. For an authentic and unforgettable experience with this magical steam, journey to Morocco. Hammams offer genuine immersion, purifying body and soul.
CURRENTLY DAYDREAMING ~ What's next for SAHARA ROSE, and what are your aspirations for the brand's future?
My aspiration for SAHARA ROSE is to establish it as the quintessential brand synonymous with exquisite ingredients, meticulously crafted formulations, and unparalleled skincare experiences.
I envision SAHARA ROSE as more than just a brand—it's a destination where individuals can immerse themselves in an uplifting sensorial skincare journey. Our dream is to connect with even more individuals embarking on a skincare voyage that not only nurtures their skin but also nourishes their soul. Anchored by our unwavering commitment to innovation, we will persist in crafting exceptional formulations that deliver visible results and transform daily routines into moments of indulgence.
You can find Sahara Rose here ~
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My personal favorites are the Sumptuous Regenerating Cream & Hydra Rich Radiance
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